CORPUS TEMPO
Branding for Corpus Tempo, Clínica Avançada
To build the brand "Corpus Tempo", we analysed the origin of the name itself, the mixture of the Latin "corpus" and the presence of "tempo" in Portuguese. Inspired by classical times, we travelled back in time to Greek history to retrieve symbols and concepts that give the brand a contextual meaning. Below you can see all the steps involved in building the brand, as well as the symbolism and meaning of its shapes, elements and colours.
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Symbology
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First, we considered the laurel wreath, the very shape of the body, and the concept of time 'Khrónos', in which time passes through the body and can be measured chronologically. Through the symbol of eternity, we break the notion of infinity and assume a beginning and an end. From the union of these three symbols comes the "Corpus Tempo" logo, an elegant shape geometrically based on a circular construction, reinforcing its character and conveying perfection, unity, and fulfillment.
Logo Construction
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Keeping elegance and professionalism as our premises, we have created a visually engaging brand that conquers and brings you closer and establishes trust with your clients.
Colour Palette
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Brand Application
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The business card is one of the main materials used to present the brand's identity. In our proposal it has a dual function. Firstly, the business card serves as a networking tool, containing all the clinic's contact details and, secondly, as an object for bookings and appointments, thus working on the client's emotional memory for future contact.
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Inspired by the symbol of Corpus Tempo, we created three sub-areas: beauty, health, and well-being. Here, we envisioned that each of the areas would have its range of services and treatments, making it possible to communicate clearly and directly, according to the respective services.
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